Agent movement has become one of the defining challenges in today’s real estate market. Top producers are increasingly mobile, newer agents often struggle to gain traction, and leaders are caught in a constant cycle of replacing, retaining, and recruiting.
Most brokerage leaders recognize the need to recruit consistently, yet the tools at their disposal haven’t kept pace. Too often, they’re left managing disconnected spreadsheets, incomplete CRMs, or static reports that can’t keep up with the speed of decision-making.
That’s where a smarter system—one that can predict, automate, and integrate—reshapes the game.
Step 1: Predict With Precision
Prediction is at the heart of modern brokerage growth. Maverick Systems’ predictive models take raw MLS data (licensed from MLSs across the country) and turn it into clear signals about your agent pool and your market.
Our models and algorithms deliver three critical insights:
- Movement Alerts (Flight Risk Agents)These signals identify which agents in your market are most likely to leave their current brokerage. Externally, this helps you prioritize recruitment outreach. Internally, the same model flags your own agents who might be considering a move, so you can get ahead of attrition before it costs you production.
- Washout RiskHere, we pinpoint agents in your brokerage who may be at risk of leaving the industry altogether without coaching or intervention. Instead of watching them slip quietly out the back door, you’re given a chance to re-engage and support them.
- Up-and-ComersNearly 90% of new agents fail within five years, but a handful will become top producers. Our up-and-comer signals highlight those with staying power early, allowing you to nurture and invest in tomorrow’s strongest performers.
Instead of reacting after the fact, prediction gives you the ability to anticipate change and act before it’s too late.
Step 2: Automate the Next Move
Insights alone don’t solve the problem—timely action does. That’s the real power of automation: it doesn’t just surface data, it moves it instantly into workflows where something gets done.
For years, brokerage leaders and recruiters have lived in manual mode—checking spreadsheets, digging through CRMs, and relying on sticky notes and reminders to follow up. The result? Delays, missed opportunities, and too much time wasted on administration instead of real conversations. Automation changes that equation entirely by collapsing the lag time between knowing and acting.
Here’s how it works in practice:
Step 3: Integrate Everything in One Place
Without integration, prediction and automation risk becoming just another set of disconnected tools. That’s why Maverick combines it all into a single CRM-powered platform.
- Recruitment PipelineEvery predicted agent—whether a recruit-ready mover, a washout risk, or an up-and-comer—flows into your recruitment pipeline. From here, activities can be tracked, managed, and advanced just like opportunities in a sales funnel.
- Unified ModulesCalls, meetings, tasks, and emails are automatically logged to the right agent records. Leaders can see activity history at a glance and manage both recruiting and retention side-by-side.
- Real-Time VisibilityManagers get dashboards that show where the pipeline stands, which agents are hot, and which internal risks need immediate attention. This replaces the guesswork of spreadsheets with a real-time command center.
Integration is what makes the system stick. Instead of bolting analytics onto disconnected workflows, brokers get one environment that covers data, predictions, actions, and measurement.
Why It Matters
Real estate brokerages make money on their agents’ production. Every transaction an agent closes contributes to the brokerage’s bottom line. When an agent leaves, their book of business often goes with them—sometimes directly to a competitor.
That’s why constant recruitment is essential: to replace losses, protect market share, and grow production. But simply adding more names to a spreadsheet doesn’t work anymore. Leaders need to know who to recruit, who to save, and who to bet on—and they need those answers delivered in real time.
By combining predictive analytics, automation, and integrated workflows, Maverick Systems gives brokerages the ability to operate smarter, not harder. The result: lower attrition, stronger pipelines, and sustainable growth.
Interested in learning more, 👉 schedule a demo.
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