What we do and why it matters
Built on real estate experience. Focused on brokerage growth.
Our History
After working with dozens of brokerages nationwide, we identified key challenges that consistently hindered agent recruitment and retention efforts. The traditional approach to agent recruitment has left a critical gap in the industry. It was this gap that was the catalyst for forming Maverick Systems.
Maverick Systems bridges the gap with advanced agent analytics, seamless smart integrations, and expert coaching, empowering brokerages to achieve their growth goals.
Meet Our Founder
With deep roots in the real estate industry, Diana is a trusted advisor known for helping clients achieve strategic growth through a customer-focused, data-driven approach.
Before founding Maverick, she was a founding team member at a cutting-edge real estate analytics company, leveraging AI and data science to drive better outcomes. Her ability to interpret real estate data has made her a valued resource to many of the nation’s top brokerages.
A contributing author for Inman News, RealTrends, and HousingWire, Diana was named a RISMedia 2024 & 2025 Real Estate Newsmaker.
Passionate about service, she sits on the Board of Directors for United Way and has served nonprofits supporting women and children in crisis. She’s also coached special needs children in rock climbing, using the sport to build confidence and resilience. Based in Chicago, Diana remains active in championing her local business community.


Laura O'Connor
Brokerage Ops Advisor

Ruel Macaraeg
Technology Advisor

Marci James
Market Growth & Strategy Advisor