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About Maverick Systems
About Maverick Systems

Built on Real Estate.
Focused on Growth.

Maverick exists because brokerage growth was being run on instinct and spreadsheets. We built the system the industry never had.

RISMedia
2026 Real Estate
Newsmaker
Inman
2025 Best of
PropTech
T3 Sixty
2025 Tech 200
HousingWire
2025 Tech
Trendsetters
"
Most brokerages lose 20–25% of their sales volume each year to agent turnover. Without a strategy, it becomes a costly cycle.
Who We Are

Our Vision and Mission

After working with hundreds of brokerages nationwide, we identified a consistent gap: the tools operators relied on were built for marketing, not for growth. Maverick exists to close that gap — with strategy, analytics, and coaching built specifically for brokerage leaders.

Our Mission
To power the next generation of real estate growth through smart, data-backed decisions. Every brokerage deserves a strategic advantage — not just better software.
Our Vision
A future where every brokerage grows with clarity and confidence — driven by data, supported by automation, and led by operators who understand the business.
Our Story

Why Maverick Exists

For years, brokerage growth was run on reactive outreach, generic lists, and gut instinct — without a structured system to engage the right agents or measure what was working.

After working across hundreds of brokerages, the pattern was clear: the problem wasn't effort. It was the absence of a system built the way a brokerage actually operates. Maverick was founded to fill that gap.

"
The firms that act on data early consistently outperform those still relying on reactive recruiting.
Diana, Founder of Maverick Systems
Diana
Founder, Maverick Systems
What Guides Us

Our Guiding Values

Character
Vision
Resilience
Skill
Drive
Diana, Founder of Maverick Systems
Diana
Founder, Maverick Systems
Read Articles
Meet the Founder

Deep Roots.
Data-Driven Thinking.

With deep roots in the real estate industry, Diana is a trusted advisor known for helping brokerages achieve strategic growth through a customer-focused, data-driven approach. Before founding Maverick, she was a founding team member at a real estate analytics company, leveraging AI and data science to drive better outcomes for many of the nation's top brokerages.

Contributing author for Inman News, RealTrends, and HousingWire
RISMedia 2026 Real Estate Newsmaker · Inman 2025 Best of PropTech
T3 Sixty 2025 Tech 200 · HousingWire 2025 Tech Trendsetters
Board of Directors, United Way — championing women and children in crisis
Coached special needs children in rock climbing to build confidence and resilience
Access Diana's Articles
The Team Behind the Platform

Meet Our Advisory Team

Industry veterans with deep expertise across brokerage operations, technology, and market growth.

Laura O'Connor
Laura O'Connor
Brokerage Ops Advisor
JPAR  ·  Anywhere
Ruel Macaraeg
Ruel Macaraeg
Technology Advisor
Ernst & Young  ·  CoreLogic
Marci James
Marci James
Market Growth & Strategy Advisor
Realtor.com  ·  NAR
Partner With Us

Turn Data Into Growth

See how Maverick helps your firm recruit smarter, retain longer, and grow with confidence.

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